Test

"The challenge was not just visual; it was about re-architecting the emotional dialogue between a legacy brand and the modern, discerning digital consumer."

The Objective

Duration

8 Months

Role

Lead Strategy & Creative Direction

Markets

North America, EMEA, APAC

Scope

Brand ID, Digital UX, Strategy

Brand Typography & Palette

The Newsreader & Manrope Dialogue

Primary Mauve

Stony Charcoal

Champagne Tier

Deep Onyx

Execution & Impact

20%

Brand Awareness Increase

3.5x

Mobile Conversion Rate

Delivered Item	Strategic Core	Status
Visual Identity System	Global consistency across 12 markets	check_circle
E-commerce Experience	Headless Shopify integration	check_circle
Content Strategy Guide	Tone of voice & editorial playbook	check_circle
Social Motion Assets	Sensorial kinetic typography	check_circle

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"Working with this team was transformative. They didn't just design a website; they architected a new era for our heritage, blending strategic rigor with an aesthetic sensibility that is rare in the digital space."

Elena Valance

Director of Brand

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